Business professionals can give themselves a major advantage over competition by taking part in industry events taking place across the country. These gatherings offer good opportunities to find out the latest advances in a sector and also gain potential leads for future sales.
One event that leaders in the direct mail marketing sector together is the Graph Expo 2011 in Chicago. The event, which takes place from September 11-14, will bring together a number of different sector professionals and others interested in learning more about what the competition is up to while also potentially attracting a new batch of clients.
In an article for American Printer, Michael Casey, founder and president of Survey Advantage, writes that trade shows are a great networking opportunity as well.
"Trade shows are a great way to become reacquainted with executives over a short period of time," he writes. "Having a booth offers the opportunity to demonstrate new services or products while at the same time reconnected with large customers or long term prospects, but there needs to be a way to quantify how the investment of time equates to business."
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