Approaching a direct mail marketing campaign without first investing in a targeted mailing list inevitably means a small business will waste a hefty amount of capital on its efforts without seeing any real results.
According to Thomson Local, the wise small business marketer will leverage a data list provider to properly target his or her audience and ensure that mail pieces are actually opened, rather than simply tossed in the trash.
“You really have to tailor your marketing to your audience,” Matt Eve, owner of Betterbusinessresults.com told the source. “You can spend a fortune but if you haven’t profiled your audience then you’re wasting your time.”
With any marketing campaign, whether on emerging channels such as social media or mobile, or traditional such as print or direct mail, it is essential that a firm first conducts research to ensure it is not wasting thousands in advertising dollars. Especially with mobile marketing, unwanted marketing messages can be perceived as spam if a company does not properly aim its efforts.
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