Small businesses are often looking to spur customer involvement through public relation strategies, especially those that include philanthropic efforts. One way companies can do this is through a printing and mailing campaign.
For example, businesses can give donations in honor of their customers. The blog Printing Strategist suggests that companies select a few charities or causes to which they want to channel their money. Furthermore, it would be wise for owners to brainstorm what issues or organizations consumers would find most gratifying to support.
After completing the selection process, businesses can begin by sending a letter to loyal customers explaining the program and then asking them to select one of the provided charities.
One of the most effective strategies for getting customers to respond to such an inquiry is to provide them with a postage-paid direct mail postcard, the blog notes. Consumers will be able to simply check off their chosen organization and slip the postcard back in the mailbox, without even bothering to worry about a stamp.
Businesses can even adopt some tactics charities use when soliciting donations via direct mail, such as linking to other marketing mediums and focusing on creative wordplay, UTalkMarketing writes.
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