Leveraging the latest in technology along with traditional forms of marketing, such as printed materials through brochures, is one of the most important things that businesses can do these days to increase profits.
In a recent article for the Direct Marketing Voice, marketing expert Cynthia Fedor writes that taking a mutlichannel approach to an outreach effort will likely have the best returns. Using printed materials in conjunction with sites such as Facebook and Twitter, can give companies a leg-up on competition and make the investment valuable.
She writes that many are too quick to dismiss social media as an important advertising tool.
“Businesses are quickly starting to realize that social media marketing is not a passing trend but a valuable way to find prospects and nurture leads,” she writes. “Participating in conversations with consumers online is now a necessity for influencing the public
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