The governor of South Dakota made headlines when his office announced a new marketing campaign aimed at attracting businesses to move their operations to the state.
KELO-TV reports that South Dakota Governor Dennis Daugaard’s Office of Economic Development recently rolled out a new marketing campaign, which includes not only radio ads but also direct mail. In the ads, Daugaard touts the fact that the state has no personal income tax, corporate tax or inheritance tax. His office is also promoting the state’s hardworking citizens.
“What we do have is a highly productive workforce. What we have is a very reasonable regulatory environment. What we do have is an economy that is stable and growing. So, when we tell them what we don’t have, we like to tell them what we do have and it’s the package that attracts businesses,” Pat Costello, the commissioner of the governor’s Office of Economic Development, said in an interview with the news station.
Many marketers who use direct marketing campaigns to reach consumers were recently alarmed when the United States Postal Service stated it may be closing as many as 3,600 post offices due to financial difficulties.
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