Direct Mail

Leveraging data management to benefit a direct mail marketing campaign

September 9, 2013

Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.

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USPS works to prove direct mail marketing’s worth

September 5, 2013

In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign – particularly one that includes direct mail marketing.

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Tracking and measuring a direct mail marketing campaign

August 30, 2013

Many direct mail marketing service providers are targeting small business owners by offering platforms that directly benefit their tactics.

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Campaigns get creative with direct mail and QR codes

August 29, 2013

Businesses aren’t the only entities pairing direct mail marketing efforts with new technology in the hopes of creating dynamic content and capturing the imagination of recipients.

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Variable data printing allows businesses to customize their direct mail and print materials

August 21, 2013

As marketers work to acquire new consumers and broaden their audiences, they are often faced with the challenge of making sure each printing and mailing recipient in a campaign doesn’t feel like just another number.

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