Direct Mail

Small business owners should take advantage of clear direct mail channel

March 16, 2011

Developments in digital marketing have spurred many small business owners to abandon their direct mail strategies for what they believe to be a more cost-efficient solution.

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City of Chicago to allow consumers to choose which direct mail pieces they receive

March 11, 2011

Technology has made green printing options a possibility for many businesses and companies.

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Small business uses Google Maps to construct customer list

March 2, 2011

Imagine constructing a recipient list for your next printing and mailing initiative by leveraging mapping tools such as Google Earth.

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Industry reports urges printers to make their own recovery

February 23, 2011

As newspaper subscriptions decrease and advertising revenue within this channel continues to decline, many printing experts have begun speculating over the state of the printing and mailing industry.

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PIASC launches year-long ‘Choose Print’ campaign

January 24, 2011

In recent memory, printing and mailing initiatives have had to battle misinformation such as “Print kills trees” or “Print is less effective than digital.” However, a new campaign recently launched to set the record straight.

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