Direct Mail

Direct mail marketing experiences growth after three years on the decline

August 15, 2013

After spending three years in the trenches, direct mail marketing is finally on the rebound, with spending on brochure printing and postcard campaigns back on the rise.

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United Way targets donors via redesigned brochure

August 9, 2013

In an effort to reach a greater number of consumers and tap additional donors across the nation, the United Way has launched a brochure printing campaign, leveraging the services of KMK Media Group to get the job done.

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The differences in B2B and B2C direct mail marketing campaigns

August 6, 2013

Targeting a business with a direct mail marketing campaign is different from efforts that aims to draw in consumers an households.

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Dry cleaners drive business with direct mail marketing

August 1, 2013

Direct mail is still one of the leading ways for marketers to issue coupons to consumers, but many companies have begun enhancing their strategies by using a multichannel approach.

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Direct mail most popular direct marketing tool

July 25, 2013

This week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.

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