Direct Mail

Direct mail helps nonprofits maximize value and retain donors

May 21, 2013

Nonprofits should be leveraging the power of direct mail marketing to both maximize the value of existing donors and retain those new to the market.

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Direct mail optimization is key to multichannel marketing success

May 15, 2013

Any business knows that the key to success in printing and mailing strategies is understanding consumers and then properly targeting them.

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IHOP targets regional consumers with direct mail

May 7, 2013

IHOP is aiming to drive traffic via a multichannel ad campaign, leveraging the power of direct mail to interact with regional consumers.

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Syncing direct mail marketing with social media

May 1, 2013

Marketers should be integrating their direct mail marketing approaches alongside their online efforts in order to get more bang for their buck in an increasingly web-savvy world.

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Targeted mailing lists key to direct mail marketing success

April 30, 2013

Approaching a direct mail marketing campaign without first investing in a targeted mailing list inevitably means a small business will waste a hefty amount of capital on its efforts without seeing any real results.

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