Direct Mail

In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign – particularly one that includes direct mail marketing.

Many direct mail marketing service providers are targeting small business owners by offering platforms that directly benefit their tactics.

Businesses aren’t the only entities pairing direct mail marketing efforts with new technology in the hopes of creating dynamic content and capturing the imagination of recipients.

As marketers work to acquire new consumers and broaden their audiences, they are often faced with the challenge of making sure each printing and mailing recipient in a campaign doesn’t feel like just another number.