Ruth

Briefing is key to getting what you want from a graphic designer

September 6, 2013

Whether a small business is launching a direct mail campaign or looking to create new custom pocket folders, a talented and experienced graphic designer is a requisite.

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USPS works to prove direct mail marketing’s worth

September 5, 2013

In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign – particularly one that includes direct mail marketing.

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Tracking and measuring a direct mail marketing campaign

August 30, 2013

Many direct mail marketing service providers are targeting small business owners by offering platforms that directly benefit their tactics.

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Campaigns get creative with direct mail and QR codes

August 29, 2013

Businesses aren’t the only entities pairing direct mail marketing efforts with new technology in the hopes of creating dynamic content and capturing the imagination of recipients.

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Nonprofit direct mail marketing goes multichannel

August 28, 2013

While direct mail has been a successful way for nonprofit organizations to deliver dynamic content to and solicit contributions from supporters, it’s more important than ever to marry this marketing channel with other mediums.

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