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Direct mail marketers should play to existing markets rather than develop new ones

September 23, 2013

In today’s recovering economy, it’s essential for small business’ direct mail marketing campaign reach the proper consumer.

Graphic design evolves to meet business needs

September 17, 2013

Graphic design, whether it is for printing and mailing campaigns or branding initiatives, is unlikely to die anytime soon – even with the advent of social media.

Redken leverages cloud-based technology for print, direct mail marketing

September 16, 2013

Hair products line Redken 5th Avenue NYC has implemented a cloud-based direct mail and print marketing solution to reach its consumers and further boost its branding efforts.

‘Go Paper. Grow Trees.’ campaign emphasizes sustainability of print

September 12, 2013

According to International Paper, tree farmers and other private landowners plant approximately 4 million trees every day – three to four times more than they harvest.

Technology plays big role in direct mail

September 11, 2013

One of the most important advancements advertising over the part few years has been the use of computer programs to help design direct mail and other printed materials.