Ruth

Creative letterhead can be featured on a variety of print materials

September 10, 2013

One sure way to boost a small business’ printing and mailing campaign is to develop a letterhead that will communicate a company’s identity clearly and creatively.

Leveraging data management to benefit a direct mail marketing campaign

September 9, 2013

Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.

Briefing is key to getting what you want from a graphic designer

September 6, 2013

Whether a small business is launching a direct mail campaign or looking to create new custom pocket folders, a talented and experienced graphic designer is a requisite.

USPS works to prove direct mail marketing’s worth

September 5, 2013

In light of digital marketing, experts are fighting hard keep marketers in the know on the importance and relevance of a multichannel campaign – particularly one that includes direct mail marketing.

Tracking and measuring a direct mail marketing campaign

August 30, 2013

Many direct mail marketing service providers are targeting small business owners by offering platforms that directly benefit their tactics.