Ruth

New technology in the printing sector

December 31, 2013

One of the most popular features on printed materials these days are quick response codes. Whether it’s a post card or brochure, businesses and other organizations seek to engage smartphone users by implementing the bar-code system. However, as technology continues to develop, there are other systems that are emerging right on its heels. One of […]

New technology in the printing sector

December 31, 2013

One of the most popular features on printed materials these days are quick response codes. Whether it’s a post card or brochure, businesses and other organizations seek to engage smartphone users by implementing the bar-code system. However, as technology continues to develop, there are other systems that are emerging right on its heels. One of […]

Newsletters must be unique to reach valuable customers

October 7, 2013

Newsletters are an effective printing and mailing strategy that small businesses can use to provide loyal customers with updates on products and services, company news and even special deals.

The do’s of direct mail marketing

September 25, 2013

While many businesses still employ standard direct mail materials such as mailers, brochures and flyers, another segment of entrepreneurs have begun to use marketing pieces that are a bit catchier.

Postage is worth the price, expert says

September 24, 2013

As a result of the recession, small businesses have tightened their belts in a number of ways, from slowing hiring to adjusting operational hours. One key arena that has been affected is marketing.