Ruth
While there are many different strategies that small businesses can employ to jumpstart a new product or line, contributor Nolan Bushnell for Inc. magazine says engineering or design is not one of them.
A small business may have a great idea for its brochure printing campaign, however, without the proper research or organization, it may as well flush its dollars down the drain.
After spending three years in the trenches, direct mail marketing is finally on the rebound, with spending on brochure printing and postcard campaigns back on the rise.
Among the most popular ways to keep customers engaged and enable them to learn more about the product and services being offered is through direct mail.
When it comes to reaching out to potential clients, the options for direct mail marketers are continually expanding.