Direct Mail

After spending three years in the trenches, direct mail marketing is finally on the rebound, with spending on brochure printing and postcard campaigns back on the rise.

In an effort to reach a greater number of consumers and tap additional donors across the nation, the United Way has launched a brochure printing campaign, leveraging the services of KMK Media Group to get the job done.

Targeting a business with a direct mail marketing campaign is different from efforts that aims to draw in consumers an households.

This week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.