The do’s of direct mail marketing
While many businesses still employ standard direct mail materials such as mailers, brochures and flyers, another segment of entrepreneurs have begun to use marketing pieces that are a bit catchier.
Postage is worth the price, expert says
As a result of the recession, small businesses have tightened their belts in a number of ways, from slowing hiring to adjusting operational hours. One key arena that has been affected is marketing.
Direct mail marketers should play to existing markets rather than develop new ones
In today’s recovering economy, it’s essential for small business’ direct mail marketing campaign reach the proper consumer.
Graphic design evolves to meet business needs
Graphic design, whether it is for printing and mailing campaigns or branding initiatives, is unlikely to die anytime soon – even with the advent of social media.
Redken leverages cloud-based technology for print, direct mail marketing
Hair products line Redken 5th Avenue NYC has implemented a cloud-based direct mail and print marketing solution to reach its consumers and further boost its branding efforts.
‘Go Paper. Grow Trees.’ campaign emphasizes sustainability of print
According to International Paper, tree farmers and other private landowners plant approximately 4 million trees every day – three to four times more than they harvest.