Small Business Marketing

A recent survey by the Direct Marketing Association revealed that spending on both physical and digital marketing materials would remain largely the same during the third quarter of 2011.

A report from the Direct Marketing Association found that a total of $163 billion would be spent during 2011, marking an increase from the year before.

At its recent conference in Washington, D.C., the Direct Marketing Association unveiled a forecast regarding changes to the industry and giving more information to sector professionals.

Networking is one of the most important ways for business-to-business companies to reach prospective clients and customers.

Small businesses have increasingly begun to adopt cross-channel strategies in the hopes of reaching the widest number of consumers.