Small Business Marketing

The recession was not kind to all businesspeople, with many talented and experienced executives and managers finding themselves without a job.

For seasoned small businesses, designing a marketing or branding strategy can be an intimidating task.

Every day, consumers are bombarded with hundreds, if not thousands, of marketing messages, all of which are crying out for attention.

No matter the size of your company, marketing matters – just ask Kraft Foods, which recently announced plans to update its packaging and advertising through dynamic content.

A recent study revealed that quick response code are gaining popularity in stores around New England, as more retailers rely on the printed material to better engage with consumers.