Small Business Marketing

Ironing out payment details with a graphic designer

March 30, 2011

So you have found your perfect graphic designer. You’ve communicated exactly the design and branding you want for your printing and mailing campaign and are now ready to begin work.

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Entrepreneurs can center marketing strategies around personal experiences

March 17, 2011

When small businesses are designing a print strategy, they should remember to design with one thing in mind: consumers’ emotions.

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Yellow Pages advertising errors to avoid

March 10, 2011

Despite the increasing array of digital opens to small business marketers, traditional printing and mailing strategies remain relevant and effective.

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Local newspapers more relevant than websites

February 24, 2011

While many experts have predicted doom for the printing and mailing industry, some organizations are continuing to find print to be the more accessible of the two mediums.

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Time-sensitive deals can attract busy consumers

February 22, 2011

Whether a business is using brochure printing, poster printing or a standard printing and mailing campaign, it is important that its materials have a hook – a call to action to get consumers to visit stores and open their wallets.

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