Small Business Marketing

Branding a business begins with one simple questions, “What am I trying to communicate?”

Digital marketing offers a wide array of options for small businesses looking to grab a bigger share of their markets, but print materials are still critically important as well, particularly in some sectors.

Direct mail has important place in market research for small businesses

Print is a necessary ingredient to a successful integrated marketing campaign, according to a column by Liana Evans at marketing website Clickz.

CardMunch, an online service that incorporates contact information presented on business cards into a user’s smartphone contacts list, has been purchased by business social network LinkedIn.