Mailing and Printing
Targeting a business with a direct mail marketing campaign is different from efforts that aims to draw in consumers an households.
Read MoreIn an effort to stay engaged with its consumers, Trader Joe’s relies on two primary modes of communication: a monthly brochure printing campaign and radio advertisements.
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A recent study suggested that one of the best ways for businesses to increase the number of customers they have is by creating a printed direct mail marketing campaign.
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Direct mail is still one of the leading ways for marketers to issue coupons to consumers, but many companies have begun enhancing their strategies by using a multichannel approach.
Read MoreA study by comScore recently found that 14 million smartphone users scanned quick response codes in July, revealing that more people than ever are leveraging the technology to find out about products and services being advertised.
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