Mailing and Printing
The United States Postal Service has been going through a well-publicized struggle when it comes to budget short falls. However, the agency’s leadership is continuing to explore ways to increase the number of businesses that send out so-called “junk mail.”
Sending out the right types of brochures and printed materials is vital for many businesses hoping to better engage clients and possible industry partners.
This week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.
Organizations of all kinds have been seeing the positive results of rolling out direct mail marketing campaigns when it comes to getting more clients.
Direct mail marketing is an often misunderstood tactic that, if approached properly, still proves to stand up against digital marketing efforts.