Mailing and Printing
When it comes to creating a memorable direct mail or print marketing campaign, business owners need to be aware of all the tools at their disposal.
A national lobbying group, which seeks to advocate for businesses in the direct mail marketing sector, recently made news after it indicated how much it spent on efforts in the second quarter.
With its reluctance to take up digital initiatives, the U.S. government is largely keeping direct mail marketing afloat.
While some have moved to an online platform to increase outreach, many others have been continued to rely on direct mail as a way to better engage customers.
The governor of South Dakota made headlines recently when his office announced a new marketing campaign aimed at attracting businesses to move their operations to the state.