Direct Mail

Direct mail marketing is an often misunderstood tactic that, if approached properly, still proves to stand up against digital marketing efforts.

Although email, mobile and social media marketing have recently become widely used tactics to reach consumers, marketers should be pairing these methods with a strong direct mail strategy.

With its reluctance to take up digital initiatives, the U.S. government is largely keeping direct mail marketing afloat.

As companies come out of the economic recession and make alterations to marketing plans in an effort to adapt to online advertising, a greater number of firms are switching up their tactics by focusing on initiatives that will increase their bottom line.