Ruth

Trade shows are a good opportunity to display posters, other printed materials

August 7, 2013

Trade shows are one of the best ways for businesses to market goods and services and make important connections with those in their industry and possible clients.

Read More

The differences in B2B and B2C direct mail marketing campaigns

August 6, 2013

Targeting a business with a direct mail marketing campaign is different from efforts that aims to draw in consumers an households.

Read More

Trader Joe’s connects with consumers via brochure printing campaign

August 5, 2013

In an effort to stay engaged with its consumers, Trader Joe’s relies on two primary modes of communication: a monthly brochure printing campaign and radio advertisements.

Read More

Study suggests direct mail leads to increased consumer engagement

August 2, 2013

A recent study suggested that one of the best ways for businesses to increase the number of customers they have is by creating a printed direct mail marketing campaign.

Read More

Dry cleaners drive business with direct mail marketing

August 1, 2013

Direct mail is still one of the leading ways for marketers to issue coupons to consumers, but many companies have begun enhancing their strategies by using a multichannel approach.

Read More