Ruth
This week, a new study from the Print Industries Market Information and Research Organization revealed that small businesses continue to utilize printing and mailing strategies to reach consumers.
Organizations of all kinds have been seeing the positive results of rolling out direct mail marketing campaigns when it comes to getting more clients.
Direct mail marketing is an often misunderstood tactic that, if approached properly, still proves to stand up against digital marketing efforts.
Consumers are a visual breed. We are attracted by people, products and pictures that are pretty, interesting or shocking. The graphic designer’s challenge, then, when creating a poster printing campaign is to make his or her clients’ work standout.
Thanks to emerging technology, those in the direct mail sector have more tools to take advantage of than ever before.