Ruth
Although email, mobile and social media marketing have recently become widely used tactics to reach consumers, marketers should be pairing these methods with a strong direct mail strategy.
With the economy still struggling to get back on its proverbial feet, many businesses have been forced to reexamine outreach efforts.
There is nothing more important to the modern business professional than making operations as efficient as possible. This is especially true for those tasked with running direct mail marketing campaigns.
One of the most popular methods being used in the printing business is quick response codes.
Many nonprofit organization have been able to leverage the power of direct mail to keep fundraising efforts going even as the economy struggles to get back on its feet.