Ruth
When it comes to creating a memorable direct mail or print marketing campaign, business owners need to be aware of all the tools at their disposal.
While many firms have been forced to scale back outreach efforts due to lower revenue, a recent survey revealed that many are planning to increase their marketing budgets.
A national lobbying group, which seeks to advocate for businesses in the direct mail marketing sector, recently made news after it indicated how much it spent on efforts in the second quarter.
With its reluctance to take up digital initiatives, the U.S. government is largely keeping direct mail marketing afloat.
Networking is a key part of success for any small business, just like printing and mailing. However, the mode for keeping in touch has recently seen some transformations and seen many criticizing the business card.