Ruth
When launching a direct mail campaign, small businesses have many materials to choose from – they can send consumer brochures, foil stamped cards and even postcards.
As a result of the recession, small businesses had to improve their operations and marketing strategies, including printing and mailing initiatives, to keep from going under.
While some have moved to an online platform to increase outreach, many others have been continued to rely on direct mail as a way to better engage customers.
The governor of South Dakota made headlines recently when his office announced a new marketing campaign aimed at attracting businesses to move their operations to the state.
Businesses and organizations are constantly looking for ways to save money, especially on printing and mailing expenses, and eco-friendly printing practices may be the way to go.