Ruth

Newsletter printing must accurately target audiences

August 23, 2013

When creating an effective newsletter for your small business’ printing and mailing campaign, it is important to target your audience carefully to ensure you reach those most interested in your company’s products or services.

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Advertising blunders to avoid

August 22, 2013

No small business is perfect, and as a result, they are bound to make mistakes, especially when it comes to their printing and mailing campaigns. However, by looking at the errors of others, companies can avoid a similar fate.

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Variable data printing allows businesses to customize their direct mail and print materials

August 21, 2013

As marketers work to acquire new consumers and broaden their audiences, they are often faced with the challenge of making sure each printing and mailing recipient in a campaign doesn’t feel like just another number.

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Designing a new product should begin with marketing

August 19, 2013

While there are many different strategies that small businesses can employ to jumpstart a new product or line, contributor Nolan Bushnell for Inc. magazine says engineering or design is not one of them.

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Businesses should tap their ‘brain trusts’ for marketing plans

August 16, 2013

A small business may have a great idea for its brochure printing campaign, however, without the proper research or organization, it may as well flush its dollars down the drain.

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