Ruth

Redken leverages cloud-based technology for print, direct mail marketing

September 16, 2013

Hair products line Redken 5th Avenue NYC has implemented a cloud-based direct mail and print marketing solution to reach its consumers and further boost its branding efforts.

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‘Go Paper. Grow Trees.’ campaign emphasizes sustainability of print

September 12, 2013

According to International Paper, tree farmers and other private landowners plant approximately 4 million trees every day – three to four times more than they harvest.

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Technology plays big role in direct mail

September 11, 2013

One of the most important advancements advertising over the part few years has been the use of computer programs to help design direct mail and other printed materials.

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Creative letterhead can be featured on a variety of print materials

September 10, 2013

One sure way to boost a small business’ printing and mailing campaign is to develop a letterhead that will communicate a company’s identity clearly and creatively.

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Leveraging data management to benefit a direct mail marketing campaign

September 9, 2013

Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.

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