Small Business Marketing

While there are many different strategies that small businesses can employ to jumpstart a new product or line, contributor Nolan Bushnell for Inc. magazine says engineering or design is not one of them.

A small business may have a great idea for its brochure printing campaign, however, without the proper research or organization, it may as well flush its dollars down the drain.

Among the most popular ways to keep customers engaged and enable them to learn more about the product and services being offered is through direct mail.

Trade shows are one of the best ways for businesses to market goods and services and make important connections with those in their industry and possible clients.

Thanks to emerging technology, those in the direct mail sector have more tools to take advantage of than ever before.