Small Business Marketing

Designing a new product should begin with marketing

August 19, 2013

While there are many different strategies that small businesses can employ to jumpstart a new product or line, contributor Nolan Bushnell for Inc. magazine says engineering or design is not one of them.

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Businesses should tap their ‘brain trusts’ for marketing plans

August 16, 2013

A small business may have a great idea for its brochure printing campaign, however, without the proper research or organization, it may as well flush its dollars down the drain.

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Companies should engage customers through mail as much as possible

August 14, 2013

Among the most popular ways to keep customers engaged and enable them to learn more about the product and services being offered is through direct mail.

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Trade shows are a good opportunity to display posters, other printed materials

August 7, 2013

Trade shows are one of the best ways for businesses to market goods and services and make important connections with those in their industry and possible clients.

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Technology helps direct mail sector

July 19, 2013

Thanks to emerging technology, those in the direct mail sector have more tools to take advantage of than ever before.

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