Small Business Marketing

Graphic design evolves to meet business needs

September 17, 2013

Graphic design, whether it is for printing and mailing campaigns or branding initiatives, is unlikely to die anytime soon – even with the advent of social media.

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Creative letterhead can be featured on a variety of print materials

September 10, 2013

One sure way to boost a small business’ printing and mailing campaign is to develop a letterhead that will communicate a company’s identity clearly and creatively.

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Leveraging data management to benefit a direct mail marketing campaign

September 9, 2013

Using data management in a direct mail marketing campaign will help a firm see the best results possible without wasting excess funds.

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Briefing is key to getting what you want from a graphic designer

September 6, 2013

Whether a small business is launching a direct mail campaign or looking to create new custom pocket folders, a talented and experienced graphic designer is a requisite.

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Advertising blunders to avoid

August 22, 2013

No small business is perfect, and as a result, they are bound to make mistakes, especially when it comes to their printing and mailing campaigns. However, by looking at the errors of others, companies can avoid a similar fate.

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