Study: More people want to be contacted by direct mail than through mobile phones
According to one recent survey, consumers are less likely to connect with mobile advertising efforts, compared to email or direct mail marketing efforts.
Various industries benefit from direct mail
Industries of all sorts have been able to take advantage of direct mail strategies to help reach new and existing clients.
The right printed material matters
One of the biggest trends to hit the print marketing sector in recent years has been the use of digital tools to help complete a job.
Survey revealed many prefer direct mail over email
A recent survey revealed that many people enjoyed being solicited through direct mail as opposed to being contacted through email.
Creating marketing pieces that cut through the din
Every day, consumers are bombarded with hundreds, if not thousands, of marketing messages, all of which are crying out for attention.
Marketing strategies during a slower economy
As businesses across the country struggle to get navigate through a slower economy, many have been rethinking outreach strategies to better engage with an audience.