Campaigns get creative with direct mail and QR codes
Businesses aren’t the only entities pairing direct mail marketing efforts with new technology in the hopes of creating dynamic content and capturing the imagination of recipients.
Nonprofit direct mail marketing goes multichannel
While direct mail has been a successful way for nonprofit organizations to deliver dynamic content to and solicit contributions from supporters, it’s more important than ever to marry this marketing channel with other mediums.
Newsletter printing must accurately target audiences
When creating an effective newsletter for your small business’ printing and mailing campaign, it is important to target your audience carefully to ensure you reach those most interested in your company’s products or services.
Advertising blunders to avoid
No small business is perfect, and as a result, they are bound to make mistakes, especially when it comes to their printing and mailing campaigns. However, by looking at the errors of others, companies can avoid a similar fate.
Variable data printing allows businesses to customize their direct mail and print materials
As marketers work to acquire new consumers and broaden their audiences, they are often faced with the challenge of making sure each printing and mailing recipient in a campaign doesn’t feel like just another number.
Designing a new product should begin with marketing
While there are many different strategies that small businesses can employ to jumpstart a new product or line, contributor Nolan Bushnell for Inc. magazine says engineering or design is not one of them.