Ruth
Beginning in April, small businesses using printing and mailing campaigns to reach customers may want to set aside some extra funds, as postal prices are set to increase.
In recent memory, printing and mailing initiatives have had to battle misinformation such as “Print kills trees” or “Print is less effective than digital.” However, a new campaign recently launched to set the record straight.
As digital technologies advance and change the way marketers approach their campaigns, printing and mailing specialists must learn to adapt to these new tools.
In an effort to help entrepreneurs around the country, the United States Postal Service unveiled a new direct mail initiative that targets industry professionals.
When it comes to rolling out a direct mail campaign, it can be difficult for marketing professionals to know where to start.
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