Small Business Marketing

According to one recent study, marketing professionals need to do more to engage with local audiences through strategic outreach efforts.

While many firms have been forced to scale back outreach efforts due to lower revenue, a recent survey revealed that many are planning to increase their marketing budgets.

Networking is a key part of success for any small business, just like printing and mailing. However, the mode for keeping in touch has recently seen some transformations and seen many criticizing the business card.

When launching a direct mail campaign, small businesses have many materials to choose from – they can send consumer brochures, foil stamped cards and even postcards.

As a result of the recession, small businesses had to improve their operations and marketing strategies, including printing and mailing initiatives, to keep from going under.