Small Business Marketing

While the United States Postal Service will be undergoing numerous changes over the next year as it attempts to recoup $20 billion in savings, many marketers say they’re not worried – at least not yet.

While many small businesses and organizations may primarily think of print marketing in terms of direct mail, new software is showing them how to turn everyday business items into print advertisements.

During the holiday season, shoppers hit the stores looking for gifts and businesses amp up their marketing strategies to win the holiday race, including direct mail, in-store promotions and even seasonal catalogues.

Direct mail and other marketing materials are poised to be increasingly relevant sources for information on businesses and restaurants in the new year.

A major cosmetics brand is leveraging printed material in its latest outreach effort to reach a wider audience.