News
When it comes to brand recognition, your logo is probably the first thing that your customers will remember. Color has a great effect on a person’s emotion, and research suggests that your logo colors will have a great impact on your customers’ opinion of your company and it’s products. It will also help to differentiate […]
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The holidays will soon be upon us, and it’s time to start planning your company holiday card. Printed business greeting cards can enrich your current business relationships and help develop new customers. They also show clients that you appreciate them and are thinking of them during the holiday season. An article published by CBS […]
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Despite the growing popularity of social media and online marketing, many businesses still find direct mail to be very effective in helping to sell products and services. Politico Magazine reported that direct mail isn’t just alive, but it’s thriving. Research shows that spending on direct mail reached nearly $45 billion in 2013 and still generates […]
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Catalog marketing is here to stay. It’s a great selling tool that has become a buying habit of many customers and is an ideal way to showcase your products and your brand. According to Crain’s New York Business publication, businesses that have cut back on catalog marketing have seen disastrous results. The publication sites the […]
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Many companies put a lot of time and energy into designing and printing creative and eye-catching brochures and postcards, but are still using cookie-cutter business cards to promote their employees and their business. Considering that business cards can be one of your most valuable marketing tools, the focus should be on putting your best foot […]
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