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As a printer in Pennsylvania, I see the concern faced by businesses that are looking for a quick and inexpensive way to direct mail market to prospective customers in certain areas. They worry about researching and purchasing lists also about the size of their direct mail pieces and cost of postage. Every Day Direct Mail […]
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According to a study released by the Foil & Specialty Effects Association (FSEA), foil stamping and other high-visibility enhancements on product packaging can help attract consumer attention faster and keep attention longer than ordinary packaging. This goes for your B2B marketing materials as well. Foil stamping, embossing and other special printing effects, are already used […]
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There are many ways to put print to work for you in the digital age. This includes cross promoting your Facebook page and other social media pages on all of your printed pieces. Including your Facebook URL and Facebook logo on printed materials is a great way to increase likes on your page. Examine all […]
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When you are looking for an impressive marketing piece to help you make a statement and cross sell your company’s products and services, a pocket folder is a must for your sales team. Also referred to as presentation folders and kit covers, they are an excellent tool when conducting a sales or other type of […]
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In printing, die cutting is the process used to cut a specific shape into paper stock using knife-edge cutting blades formed into a steel pattern or cutting die. A machine presses the die into the paper to produce the desired cut. It will allow you to create an endless range of looks, from unique corners, […]
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