Mailing and Printing

Conference honors best direct marketing campaign

October 12, 2011

Many businesses find that by including a direct mail marketing campaign with an outreach strategy, more people can be informed of the products or services being offered.

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Possible elimination of weekend mail service sparks debate

September 30, 2011

There is an ongoing debate between those who rely on the United States Postal Services as to whether or not the elimination of Saturday mail would negatively affect business operations.

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USPS marketing chief talks about direct mailers Resistance to fee hikes

September 29, 2011

The United States Postal Service’s president of marketing sales Paul Vogel recently stated the agency was still debating what could be done to solve the imminent financial Armageddon due to an anticipated $8 billion budget deficient.

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DMA is a finalist for PR award

September 29, 2011

Thanks to a recent marketing campaign, the Direct Marketing Association is being considered for a top award from a British PR organization.

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QR Codes – The key to engagement?

September 28, 2011

While there’s no magic bullet when it comes to increasing consumer engagement levels, many businesses and other institutions have found success when using quick response codes.

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