Mailing and Printing
Experts have advised marketers to launch integrated marketing approaches and in an effort to keep direct mail afloat, the United States Postal Service is doing just that.
Direct mail marketing king, Valpak, is syncing its local coupon mailings with quick response codes this summer to tap the mobile marketing channel.
Several major companies came out on top in an efforts to reduce their impact on the environment via their printing and mailing campaigns.
Aiming to educate consumers and attract new visitors to the region, the New Jersey Division of Fish and Wildlife has rolled out a brochure printing campaign.
In promotion of its summer clothing lines, UK-based fashion retailer Topshop will be leveraging the power of direct mail to target its consumers.