Direct Mail

Nonprofits should be leveraging the power of direct mail marketing to both maximize the value of existing donors and retain those new to the market.

Any business knows that the key to success in printing and mailing strategies is understanding consumers and then properly targeting them.

IHOP is aiming to drive traffic via a multichannel ad campaign, leveraging the power of direct mail to interact with regional consumers.

Marketers should be integrating their direct mail marketing approaches alongside their online efforts in order to get more bang for their buck in an increasingly web-savvy world.