PIASC launches year-long ‘Choose Print’ campaign

In recent memory, printing and mailing initiatives have had to battle misinformation such as “Print kills trees” or “Print is less effective than digital.” However, a new campaign recently launched to set the record straight.

PRIMIR commissions study on how electronic technologies will impact print

As digital technologies advance and change the way marketers approach their campaigns, printing and mailing specialists must learn to adapt to these new tools.

USPS introduces new program for direct mail

In an effort to help entrepreneurs around the country, the United States Postal Service unveiled a new direct mail initiative that targets industry professionals.

Direct mail benefits from the human touch

When it comes to rolling out a direct mail campaign, it can be difficult for marketing professionals to know where to start.