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FSEA touts sustainability of foil printing

As marketing departments and small businesses continue to develop new strategies for grabbing consumers’ attention, foil printing is one strategy that is gaining ground.

Coffeehouse uses poster printing to display business ideals

For small businesses looking to mix art and marketing, poster printing may be the perfect strategy, allowing them to let the creative juices flow while appealing to consumers’ visual sensibilities.

Report finds biggest use of print among agricultural firms

Digital marketing offers a wide array of options for small businesses looking to grab a bigger share of their markets, but print materials are still critically important as well, particularly in some sectors.

Direct mail has important place in market research for small businesses

Direct mail has important place in market research for small businesses

Postal service re-signs 10-year deal for change of address guides

A Massachusetts company will continue its long association with the U.S. Postal Service, according to Post and Parcel News, which reported a decade-long extension in the agreement between the USPS and Imagitas.

Expert: Online marketing doesn’t exist in a vacuum

Print is a necessary ingredient to a successful integrated marketing campaign, according to a column by Liana Evans at marketing website Clickz.