Toys ‘R’ Us launches holiday marketing campaign with direct mail
One of the largest toy store franchises recently rolled out a direct mail marketing campaign to to help better engage its target audience.
Marketing budgets expected to increase
A report from the Direct Marketing Association found that a total of $163 billion would be spent during 2011, marking an increase from the year before.
Print industry expected to grow
Profits for companies in the commercial printing business have made gains for seven quarters in a row, with profits expected to total $3.6 billion in 2011, according to a study by Joe Webb published on What They Think.
QR codes are wave of the future
The world of printed material is changing as rapidly as almost any industry these days. What used to be reserved for the physical world is now being leveraged with digital technology to increase consumer engagement.
Conference honors best direct marketing campaign
Many businesses find that by including a direct mail marketing campaign with an outreach strategy, more people can be informed of the products or services being offered.
DMA publishes report
At its recent conference in Washington, D.C., the Direct Marketing Association unveiled a forecast regarding changes to the industry and giving more information to sector professionals.