Millions of printed materials delivered this holiday seasons
This past holiday season saw millions of businesses and people sending packages, complete with printed material including brochures, distributing well wishes and information about upcoming savings opportunities.
Receipts – a new print marketing space?
While many small businesses and organizations may primarily think of print marketing in terms of direct mail, new software is showing them how to turn everyday business items into print advertisements.
Printing industry makes progress
The printing industry in the United States has seen steady signs of progress over the past few quarters, with more businesses relying on materials that help to streamline the process.
QR Codes yet to be widely adopted by college students
A report recently revealed that the majority of college-aged people know about quick response (QR) codes yet relatively few have actually used them to learn more about products or services being offered.
USPS agrees to senators’ proposal
Despite a slew of recent troubles and budget cuts, the United States Postal Service offered one holiday present to employees and direct mail marketers: no more closures, at least for the next five months.
Small business marketers can get a leg up on the season through differentiation
During the holiday season, shoppers hit the stores looking for gifts and businesses amp up their marketing strategies to win the holiday race, including direct mail, in-store promotions and even seasonal catalogues.