Survey says marketing spend likely to increase
A recent survey by the Direct Marketing Association revealed that spending on both physical and digital marketing materials would remain largely the same during the third quarter of 2011.
DMA takes home top marketing prize
In one recent award ceremony, the Direct Marketing Association took home one of the top honors at an industry event.
Penn State fans will be able to scan QR codes
Fans of Pennsylvania State University recently got the chance to learn more about their favorite teams through emerging technology in the printing sector.
Car rental company, automaker introduce QR code promotion
One of the fastest-growing trends in printed marketing these days is the use of quick response codes.
Toys ‘R’ Us launches holiday marketing campaign with direct mail
One of the largest toy store franchises recently rolled out a direct mail marketing campaign to to help better engage its target audience.
Marketing budgets expected to increase
A report from the Direct Marketing Association found that a total of $163 billion would be spent during 2011, marking an increase from the year before.