Emotion is key element to attractive graphic design
Consumers are a visual breed. We are attracted by people, products and pictures that are pretty, interesting or shocking. The graphic designer’s challenge, then, when creating a poster printing campaign is to make his or her clients’ work standout.
Technology helps direct mail sector
Thanks to emerging technology, those in the direct mail sector have more tools to take advantage of than ever before.
Marketers should pair digital with direct mail to see success
Although email, mobile and social media marketing have recently become widely used tactics to reach consumers, marketers should be pairing these methods with a strong direct mail strategy.
Coupons could attract more business
With the economy still struggling to get back on its proverbial feet, many businesses have been forced to reexamine outreach efforts.
New technology helps direct mail sector
There is nothing more important to the modern business professional than making operations as efficient as possible. This is especially true for those tasked with running direct mail marketing campaigns.
QR Codes can help businesses
One of the most popular methods being used in the printing business is quick response codes.