Trade shows are a good opportunity to display posters, other printed materials
Trade shows are one of the best ways for businesses to market goods and services and make important connections with those in their industry and possible clients.
The differences in B2B and B2C direct mail marketing campaigns
Targeting a business with a direct mail marketing campaign is different from efforts that aims to draw in consumers an households.
Trader Joe’s connects with consumers via brochure printing campaign
In an effort to stay engaged with its consumers, Trader Joe’s relies on two primary modes of communication: a monthly brochure printing campaign and radio advertisements.
Study suggests direct mail leads to increased consumer engagement
A recent study suggested that one of the best ways for businesses to increase the number of customers they have is by creating a printed direct mail marketing campaign.
Dry cleaners drive business with direct mail marketing
Direct mail is still one of the leading ways for marketers to issue coupons to consumers, but many companies have begun enhancing their strategies by using a multichannel approach.
Study: 14 million people scanned QR Codes in July
A study by comScore recently found that 14 million smartphone users scanned quick response codes in July, revealing that more people than ever are leveraging the technology to find out about products and services being advertised.