Designing a new product should begin with marketing
While there are many different strategies that small businesses can employ to jumpstart a new product or line, contributor Nolan Bushnell for Inc. magazine says engineering or design is not one of them.
Businesses should tap their ‘brain trusts’ for marketing plans
A small business may have a great idea for its brochure printing campaign, however, without the proper research or organization, it may as well flush its dollars down the drain.
Direct mail marketing experiences growth after three years on the decline
After spending three years in the trenches, direct mail marketing is finally on the rebound, with spending on brochure printing and postcard campaigns back on the rise.
Companies should engage customers through mail as much as possible
Among the most popular ways to keep customers engaged and enable them to learn more about the product and services being offered is through direct mail.
Client engagement with direct mail
When it comes to reaching out to potential clients, the options for direct mail marketers are continually expanding.
United Way targets donors via redesigned brochure
In an effort to reach a greater number of consumers and tap additional donors across the nation, the United Way has launched a brochure printing campaign, leveraging the services of KMK Media Group to get the job done.